IMC student wins prestigious award for advertising skills, receives job offers at annual conference

Only days after the annual Mass Communication Recognition Dinner, Karly Long, a senior integrated marketing communications major, received a $5,000 scholarship.

The president of the Mid-Atlantic Newspaper Advertising Marketing Executives (N.A.M.E.)  Scholarship Foundation presented Long with her award at the N.A.M.E. annual conference in Charlotte, NC.

“The best part was getting to attend their annual conference,” Long said. “I got a few job offers while I was at the conference.”

Long was honored as one of the top newspaper advertising and marketing executives in the seven-state region.

In order to be eligible for the scholarship, an applicant must complete a creative assignment. The assignment gives students the opportunity to design an ad or campaign about a pressing topic.

This year’s topic was about the dangers of unedited, non-verified posts and blogs online.

Applicants must also write a statement that reflects why they want to go into an advertising career.

For Long, this scholarship will help her in her journey toward graduation in December.

After graduating, Karly isn’t sure of her next step.

“My entrepreneurial spirit tells me I’ll be running a full-time photography business, but who knows,” Long said. “I’ve got the world at my fingertips.”



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